To condense what I want to share with you, "Don't buy it, you probably don't need it"
Why would I say such a thing? Because...
THE INTERNET GURUS, CREATORS AND GEEKS HAVE EMULATED THE DRUG COMPANIES!
Beware, there is practically a solution or drug for "everything", many of which you did not even know YOU NEEDED. Every ailment is now a disease, and there are all kinds of remedies for them. Since you are never cured you will always need the remedy (pretty good idea, if you are the drug company). There is a solution for every internet problem, many of which you did not even know YOU NEEDED. I know things change and get more sophisticated, and the net is certainly that way, but WHOA!
Let me give you some examples (I'm hoping that these will help you to think twice before buying software, subscription, membership ETC.)
You "have to" have an
Article generator (if there is a product out there by that specific name, I apologize, I am picking on most all software that creates articles). It's fast and quick and solves a much needed problem. Since you "have to have" it, you buy the software. It also can create another problem... Search Engines do not want to see the same text, and they will punish you for it. Uh oh! DUPLICATE TEXT, DUPLICATE CONTENT.
Oh but you "have to have" some type of software to submit articles to blogs, ezines, ETC. since you "have to have" it, you buy the software only to find that many of the blog and ezine sites will reject "automated" articles or "automated submission". There is some software in this area that is effective, but make sure you fully utilize a product like this as soon as possible, since you will want a refund if you find that it is not going to benefit you.
Before I go much further, let me GET TO THE POINT. There are now many new internet products, software packages, and opportunities that are useless or certainly of little use. Most of the marketers must be taking lessons from the drug companies, because they are both coming up with all kinds of remedies to problems that we did not even realize that we had. My Point... before you buy the product, service, etc. check it out and check out some of your options.
I am going to touch upon a few more examples:
Key words: You "have to have" a key word generator, analyzer, creator or whatever you want to call it. On "my favorites" on toolbar, I have a folder "Internet Tools". In that folder I have bookmarked TOOLS like Key word selector, googspy, spyfoo, 100 keywords and more. On my toolbar, yours may be different, click "add to favorites" then "organize favorites" then "New folder". Rename New Folder : Internet tools, My websites, My Blogs, Memberships, Affiliates, etc. Ithink you get the picture.
Search Engine Optimization: Here is another area where there as dozens of tools to help you outsmart the search engines. On your toolbar, click on view, then source. You will see the page you are on in HTML. If you know HTML or not, Print the page (page1 is the one that you are most concerned with for now). Then go to several of your competitor's sites and do the same. Then compare. Of course you are welcome to buy software or pay others to review your site and do this for you.
Traffic Generation: Another "have to have"area. First off , go to your site and get your site in shape before your advertise it. I usedto be a "Trouble Shooter" for a large Corporation, which meant that I would go to one of their stores that was in trouble and turn it around. I never did any promotion until I was first satisfied with the condition of the store. Promoting a poor web site is a waste of your money. There are many ways to promote your site in addition to PPC.
Oh, but before you work on those ads, you were going back to your site or sites and get them in the best possible shape. So you "have to have" a course or software or prewritten SALES COPY! This is an area that you may actually be better off if you spend some money. First, you may want to try it on you own. Remember that you are writing with the customer in mind, first and foremost and the search engine is second. (My opinion) The best site needs traffic, but traffic that BUYS.
Now we are ready to go buy that software to help us with adwords, affiliates, articles(finding content and RSS), banners, blogs, Clickbank,Copy, downloads, ebooks, Email (prewritten and sequential autoresponders), forums, google, HTML, Java, Joint Venture, mailing lists, and on and on.
Perhaps you heard about the two internet marketers that tried to CHANGE A LIGHT BULB? ... the first one hired an electrician... the other one purchased a ladder, gloves, safety goggles, ladder safety Ebooks, secrets you need to know about before you climb a ladder, Ebooks on light bulb changing and guides, and never before revealed answers to changing a light bulb. He ran out of money before he could purchase a bulb. I hope you see the humor. I hope you can relate.
There are a few things you will need such as an autoresponder, and perhaps a carefully considered paid membership. THERE MAY EVEN BE A GADGET OR TWO. There are many things that you do not need. The marketers are now so good at finding a need and filling the need, and very convincing about why you "have to have" it. They prey on the fact that most of us are inherently lazy. A little bit of effort on your part might not only save you money, but also may make you a better internet marketer.
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